Case Studies And Business Communication

We were frustrated, my colleagues and I, as we wrestled with a new business idea. We thought it was a great idea but we couldn’t effectively describe, in business communication terms, what it would mean to users.

And, out of our discussions came the idea of writing a case study. If you’re not familiar with them, case studies are a staple of business communication. More specifically, they’re histories of specific business initiatives.

They’re like articles, but they put the reader into the shoes of a person making a difficult decision. Other professions also use case studies; you’ve probably heard of medical case studies, for example. Medical students get a set of facts about a patient, and perhaps some background or context, and then must diagnose the patient’s condition or disease.

Business case studies have proven popular at some university business schools (popular with the profs, at least). In some senses, the case study is the next best thing to being involved in a real case. And, an effective business communication tool, as I’ll explain here.

So, why would this be of interest to you? Well, if you have to persuade others to adopt your point of view, or buy your products, or vote for you, then you might find a case study useful.

In fact, you may be doing something like that already. Whenever you tell a story that’s designed to make a certain business communication point, you’re using a form of case study.

During my brief foray into life insurance sales, for example, I learned that emotion sells policies, and not logic. That’s why people in the business have a raft of stories about people who did or did not have protection when they died.

The point being made is that you should life insurance, and that you should have the right kind and the right amount. Now, if you sold life insurance, you would quickly find that no one listens when you explain the logic, but they will listen — and act — if you have your case studies (your anecdotes).

So, having gone through all that, is a case study just a fancy name for an anecdote or story? Yes, to a certain extent it is any tale used in business communication.

But, when you think of a case study, think of it as a more elaborate and more logically constructed story. Typically, a case study describes an organization or manager facing a choice or dilemma of some kind, and the reader gets a number of facts about the options. After that, you, the reader, are challenged to make the decision. Some real-life case studies include a follow-up report, so readers know which real-life decision was made, and how it worked out.

Getting back to the business idea with which we started, my colleagues and I did not proceed, and the case study exposition became a moot point. But, had we gone ahead, the case study likely would have been the cornerstone of our business communication efforts.

Finally, if you’d like to read some case studies, simply go to your favorite search engine and type in this phrase (with or without the quotation marks): “case study examples” or “case studies” .

In summary, case studies are a special type of business communication; they help us understand real-life decisions, and are a useful resource for persuasion and education. Add one or more to your business communication toolbox.

Letterpress Business Cards are Unique and Made of High Quality

Apart from the fact that, Unique Business Cards can be made with the
help of letterpress printing, these cards can also be customized. This
method of printing is the oldest and most versatile method. This method
uses raised, inked and reversed images pressed against paper to create a
properly oriented text or image. This raised image can further be re
inked and used again and again in order to make multiple copies of the
same text or image. This printing style has been catching up with a lot
of companies and business as it is considered to be in the category of
niche printing.

Letterpress printing is about quality and consistency


Making a good first impression with well printed letterpress Unique
Business Cards is the best way to represent a business or a company.
Designing these types of cards is done with a lot care and caution as
the end result has to be impactful. When this method is used only one
color at a time is printed, the paper that is chosen is of utmost
importance and the finishing touches can decided on keeping in mind what
the client desires. An added advantage of having a different looking
card is that may have a viral effect.

Usage of plastic business cards is considered trendy


It has been seen that businesses that use Plastic Business Cards have
had a dramatic make over from traditional to trendy. They last longer
and stay in circulation for the longest of times. The primary reason for
this is that these cards are made with the most durable materials that
outlast any card made from other materials.These cards are made with
better quality and professionals who understand the importance of making
a lasting impression in people’s minds. The designs can be customized
according to what the company stands for as well as to make an impact.

Types of plastic business cards


There are two kinds of Plastic Business Cards that can be made;
transparent and solid. Transparent cards are made by using lightweight
material that is transparent or tinted in whichever color that is
chosen. Solid cards on the other hand, feel like credit cards because of
the rounded edges. These cards come with options of limitless colors,
photographs if required and high resolution graphics. Most people prefer
solid card to the transparent ones. Distributing these types of card
sets the business apart and stands out from the competition.

How To Select The Best Residual Income Business Opportunity

A lot of people are actively looking for a lucrative residual income business opportunity, but they make critical mistakes. Heres how you can avoid those costly errors. The 3 key main factors to consider are:

1) the amount of monthly income generated
2) the amount of resources required to create that stream of residual income
3) the duration of the income, including whether or not the amount of income increases or decreases over time.

Most people make the error of, first, being introduced to a company and then, second, trying to see if it is a good residual income business opportunity. They fall into the proverbial trap of not being able to see the forest for the trees. They find the tree first, without knowing what kind of forest it is in. A better approach is to identify the ideal forest first, and then look for the best tree in that forest, second. Giant Sequoias are much much taller than pine trees, but you wouldnt see that if you only look in pine forests.

The kind of forest to look in for the absolute best residual income business opportunity is NOT that of the employee or the self employed. This includes traditional work-from-home businesses. In addition, some people think that network marketing is a good forest to look in, but there is so much competition in network marketing, both in selling products and in recruiting a downline, that the return on your efforts is almost guaranteed to be low. That is how micro-economics works: high competition = low margins of return. If you are looking for the absolute best residual income business opportunity, the proper forest to look in is that of the investor.

As an investor, you are able to leverage other peoples time and other peoples money, while retaining control. You dont have to sell any products or services in the midst of fierce competition. The amount of income created is directly related to the rate of return you are able to generate. You can even hire high-performing professional traders to do the active investing for you, on a pay for performance basis, so that you dont have learn how to become a full-time trader yourself. The amount of personal resources involved can be minimal, especially if you are using other peoples money. The most valuable resource is specialized knowledge, which can be learned, from the right source. And the duration of income can be multi-generational, recession proof, and increasing every year, due to the power of compounding returns.

Be The Boss With An Online Business Management Degree

If you’re a natural born leader, or you like the idea of being in charge, a career in management might provide a great fit. As in practically any field, education is the key to climbing the corporate ladder in business. Earning anonline business management degree could help you to find a rewarding career where you’re the boss. Many people are unhappy in their current job, but lack the time and motivation to go back to school and would benefit from online learning. An online business management degree program can qualify you to work in top business positions and earn a competitive salary.

Why Online?

Business is an area particularly rich in opportunity for advancement. Often though, working professionals who have full-time jobs and other responsibilities do not want to abandon them to return to school. Earning an online business management degree is convenient, and the nature of online education allows students to continue working or taking care of a family while they earn additional credentials.

In addition, in today’s highly technology-driven society, developing advanced computer and technology skills can give one candidate an advantage over another for a job. Coursework for an online education platform is completed online from your home computer. Because of the opportunity to make a lot of money and gain authority, the business world is extremely competitive. The additional skills and credentials gained through an online business management degree program can provide the extra push that a student needs to succeed in a career in business.

Here are 10 jobs you could have with an online business management degree:

1. Office Manager

A career in office management is pretty self-explanatory. An office manager oversees employees and makes sure that the workplace runs smoothly day to day.

2. Human Resources Manger

A company’s HR department creates the connection between a company and the outside world. Management within the department controls tasks like recruiting and hiring, and they also implement or change company policies. This particular position is the head of the department.

3. Management Accountant

Rather than being employed by an accounting firm, management accountants work in-house for a company. They record and analyze a company’s financial data and use this to help strategize a better financial plan for the business.

4. Retail Store Manager

Traditionally, many stores were run by an experienced salesperson that was promoted to a management position. But today, many stores choose to hire college graduates to oversee employees and the daily operations of a retail store.

5. Operations Manager

A business needs someone to oversee its daily operations. Like general management, operations management participates in practically every area of business function and acts as an authority to employees.

6. Human Resources Generalist

Like human resources management, a human resources generalist is in charge of supervising operations within a company’s HR department. This person also plays an important role in determining company policies and solving issues that employees may have.

7. Business Analyst

The main responsibility of a business analyst is to make sure that a business operates efficiently. They dictate work flow among employees and create opportunities for new profit opportunities by analyzing business functions.

8. Financial Controller

A financial controller is generally the head of an accounting department. This person controls things like audits, profits, and budgets in larger companies that house these departments internally. They are responsible for producing accurate and critical financial reports.

9. Marketing Manager

Within a marketing department, a manager determines a demand and develops marketing strategies for meeting it. They also monitor trends to develop marketing opportunities and oversee other actions of the department, such as implementation and reports of marketing strategies.

10. Financial Analyst

A financial analyst observes and studies trends in the stock market and analyzes them to make smart business decisions. They advise a business on how to spend its money in order to maximize revenue.

If you’re already working in business, an online degree can help you move into a management position. Online degree programs offer a nontraditional but convenient and flexible means of learning and developing new, useful skills. Enrolling in anonline business management degree program can be the best career decision you ever make.

Modern Computer Networking And Its Importance For Business

Computer networking is the connecting of two or more computers that allows them to share resources. It can be done between computers in a home, in a business, across a corporation, and even internationally. It can equally be defined as a method of connecting two or more computer systems together including printers and other devices.

The benefits of networking are considerable, even on a network of only three systems. In computer networking there was never a truer statement than that this is a case of advantages experienced being far greater than the sum of the parts. PC networking is, as a consequence, a rapidly evolving discipline with many exciting opportunities. Challenges that arise in networking and particularly in the Internet tend to be truly global and have the potential to impact upon millions of users.

One huge and growing impact is Internet shopping. Shopping online has grown over the last 10 years to become a huge market, and if a sales business does not today incorporate this technology use they will fall behind their competitors.

But computer networking is also producing much more subtle uses within our societies. For example, Internet technologies can be deployed to favorably condition empathic response in those who have offended against community norms out of a lack of appreciation for the effects that their criminal behavior has on other people. In other words Internet linked devices can track home prisoners to maintain their behavior, in ways that 20 years ago had not even entered the heads of science-fiction writers, to the benefit of society as a whole.

Wireless Internet technology, is the development, also known as WiFi, which is really taking over the way people access the Internet and it has become widely popular in a very short space of time. One reason for this is it allows individuals to access the Internet via a network hot spots, while traveling without the use of cables or wires. In short it releases us from the tyranny of wires and plugs!

Wireless networks are now widely used including Internet-enabled mobile phones with cellular phone networks and, within buildings, wireless networks such as Bluetooth. These are in addition to the site networks used by academic institutions and large businesses. Wireless routers must be configured immediately for security right after you set up your network. It is important to emphasis that wireless can easily also mean insecure unless users are careful to set systems up correctly.

So, do this right away, as soon as you have got the device running. You need to set a new password for the router and limit access to only those computers on your wireless network.

Informally defined computer networking is the foundation of the Internet. The Internet itself is easier to understand when defined as the set of users, enterprises,and content providers that are interconnected by Internet Service Providers (ISP).

From an engineering standpoint, and please forgive me for being rather techie here; the Internet is the set of subnets, and aggregates of subnets, which share the registered IP address space and exchange information about the reachability of those IP addresses using the Border Gateway Protocol . Computer networks may also be classified according to the network layer at which they operate according to some basic reference models that are considered to be standards in the industry such as the seven layer OSI reference model and the five layer TCP/IP model.

Companies that use their own computer networks must administer complex systems which, once deployed, become vital tools for the continued efficiency of their operations. They employ administrators who focus primarily on the day-to-day operation of networks, while network engineers deal primarily with system upgrades, security testing, and so on.

Given the highly technological nature of computer networks you would have thought that just maintaining and developing these would be hard enough. However, companies also routinely face ongoing challenges with the fight against damaging software, such as malware such as worms, viruses, and spyware.

Computer networking has enabled people to work on the move, and take work home much more efficiently than has ever been possible before. Today’s mobile workforce attach numerous devices to the corporate network that are hard to control from a security policy perspective. It is a common strand that companies that maximize the use of and benefits from the capacities and capabilities of their networks are able to gather, analyze, and disseminate critical marketing information quickly, which can give them an advantage over their competitors.

However, data loss and system downtime can bring any business to it’s knees, so in this area to use the strictly cheapest systems and labor, may be a false economy of the first order. There are many highly trained staff who participate in Microsoft’s certified computer networking courses and qualification. These specialists are more than able to protect your business network day and night. They deliver network support services which include data security, data backup and disaster recovery plans.

Proper Workplace Etiquette Is Great For Business

In order to run a successful business every action has to offer the customer something useful. Great products or services are extremely important, but the behavior of your employees and the level of customer service you provide is just as important. Making your customers comfortable with proper business etiquette, is the cornerstone of a great business model. p>

1. Honesty is one of the most important aspects of a business. Your customers have to trust you. Building that trust depends on honest transactions and following through with everything promised to the customer. If a few customers spread the word that you don’t follow through with what you promise, it will damage your reputation.

2. Confidence in your products and services will go a long way. Avoid answers like “I don’t know”, this will leave doubt for the customer, if you don’t know, how are they supposed to know. Know your products or service extremely well, every small detail about what you offer is important. If you don’t know something, look it up, or ask someone before giving an uncertain answer.

3. Manners are just as important in business as everyday life. Avoid anything remotely offensive to the customer. Bad manners will put your customers off for certain.

4. Politeness and good manners go together, some may consider them the same. Greeting your customers properly will give a great first impression. Use polite words such as please, thank you, you’re welcome, sir, ma’am. A proper greeting example”Good afternoon Sir, is there anything I can help you with today”.

5. Compliments are received well if done correctly and are a useful tool in a business setting. This one is a little tricky, if done incorrectly, it may offend the customer. Tread lightly, and keep it simple, a comment about their clothing would probably be best. “I love your shirt, or I’m a Washington Redskins fan too”, avoid comments about physical appearance.

6. Hand shaking is common in business settings. A firm handshake will present confidence. If you’re a male, wait for the female to extend their hand, and use a lighter handshake.

7. Eye contact will assure the customer that you’re committed to them, that they have your full attention. Keeping direct eye contact when you meet them. Looking away or at other customers will give the customer the impression that you’re disinterested or distracted.

8. Smile as much as you can, especially when you first greet someone. A smile will signify that you are enjoying conversation with them and helping them with their needs. You don’t have to maintain a smile the entire conversation, but when you are greeting or ending a conversation are the most important times.

9. Enthusiastic greetings will give a customer the feeling that they are appreciated and that you want to interact with them. This instills confidence in you and what you are saying.

10. Speak clearly and in an appropriate tone of voice. The normal conversational tone is fine, as long as you speak clearly enough to hear. This will follow the enthusiastic greeting, show confidence in your voice without being too loud. Proper business etiquette is great for business and will assure your customers they are your focus. It will give them a reason to return for your products or services. How you treat your customers is more important than the service or product you sell, so keep that in mind.

Marketing Strategy Planning How To Pinpoint Strategic Priorities

No matter what industry you are in, it is vital that your small business sets strategic priorities. Any small business consultant will tell you that organizations tend to fall into two extreme categories: Either they set no goals, or they set far too many.
The first group is too scattered to see reliable business growth; they have no direction, no long-term vision, and no real marketing strategy planning. The second group sets too many unrealistic goals and is repeatedly disappointed when they can’t hit their targets. As Verne Harnish points out in his book Mastering the Rockefeller Habits, “The organization with too many priorities has no priorities.”
Fortunately, there is a middle path: setting a realistic number of quantifiable goals to be achieved throughout the business year. Use the tips below to set strategic priorities for your small business. Consultant firms can provide additional strategic insights beyond the tips we’ve provided below.
Power of Five
Any small business marketing consultant can confirm that five is the magic number for setting priorities. If you set five priorities for your business, you will likely be able to achieve your goals without feeling overwhelmed or under-challenged. The first step for setting your organization’s top five priorities is to think about your long-term goals and how they flow within your company’s quarterly rhythm.
There are countless approaches for discovering long-term goals; Harnish, for example, recommends creating a one-page strategic plan that includes core beliefs, a main company purpose, 3- to 5-year targets and annual goals needed to meet those targets. Understanding the basic principles, you can play around with the format of your overall vision until it works for your organization. The point is that it’s essential to dedicate time to understanding your company’s main reasons for existing and using this background information to set strategic priorities moving forward.
Measurability and Scalability
When you construct your list of five priorities, make certain that each goal is quantifiable and obtainable by the end of the year. For example, “sell more” is too vague. This goal is completely open to interpretation – one person might say you’ve reached your priority if you sell a single dollar more than you did last year, even if your costs are higher. Another employee might argue that “more” should mean a significant boost in sales.
Set specific goals, which you can easily determine whether or not you’ve them. Here are a couple of examples of precise, quantifiable priorities:
-Launch our website.
-Complete a competitive analysis.
-Earn $400,000 in revenue.
Don’t fence yourself in too strictly. For instance, if all five of your priorities are aimed at one huge problem in the business, that’s fine. Let’s say your client base is dwindling – it’s completely appropriate for all of your priorities to be based around marketing strategy planning. The main thing is to choose five priorities that are measurable and attainable. Will your company be able to scale up if all five goals become reality? Make sure you’re prepared to actually launch into the future you imagine.
Timing is Essential
Avoid making assumptions about how quickly you’ll be able to achieve your priorities. Spread them out over the year, quarter or whatever timeline you’ve chosen. Remember that you and your employees will need to accomplish these special items in addition to your typical workload.
Regularly Review Strategic Priorities
The frequency with which you revisit your goals depends on your growth rate. For instance, a small business marketing consultant would recommend reviewing old goals and setting new goals on a quarterly basis if you are in a fast growth pattern. Harnish defines “fast growth” as 20-50 percent per year.) At minimum, your strategic goals should be reviewed annually.
Once your list of top five strategic priorities is solid, be sure to share it with everyone in your organization. Indeed, it may be helpful to have every employee create his or her own set of five priorities that can help the overall company meet its goals. Harnish refers to this approach as “alignment;” in a sense, it’s bringing integration to an entire firm by ensuring that everyone has their eyes on the same prize.
A small business consultant can be a priceless asset to your business as you set your priorities. A small business marketing consultant, for instance, can assess whether your target goals are attainable and provide recommendations on how each department or company can help boost your sales figures. Finally, when it comes to long-term marketing strategy planning, a small business consultant can provide an unbiased, outside analysis of how your firm is performing and what steps you can take to reach your business goals.

Challenges Faced By Small Business Operators

For many, the idea of owning a small business is a dream come true. People conjure up images of working reduced hours and having a fistful of cash. Whilst this is definitely a possibility for long term success stories, the truth of the matter is that owning and operating a small business is very hard work, can be stressful and the owners are often stretched financially until the business gains momentum. It is, therefore, important for individuals who are contemplating owning or starting a business to be aware of the challenges and reality that can present in day to day operations. This article examines a few key areas operators will need to address.

Operating a small business requires an individual to draw on a diverse range of skills. Often, the owner has strengths in some core areas and has weaknesses in others. Hopefully, this was identified in the business plan. Irrespective, business owners must face facts that they will need to outsource or hire personnel when skill deficiency presents. Trying to be an expert in all the business facets can drain organizational resources and draw the business owner’s attention away from core business imperatives. Part of good business management is knowing how to focus and use your skills in the most appropriate and productive way.

Financial responsibility is an often overlooked and misunderstood area of business operations. This is often the case in organizations that are run by sales personnel who are strong at generating and closing business but not so good at running operations. Having a centralized accounting system with designated personnel or employing the services of a bookkeeping service can assist business owners to deal with the accounting side of the business. It is also important that the business owner consider outside advice from an accountant to assist with the financial and strategic direction of the organization.

Maintaining strong organizational culture has many fringe benefits for business operators. Staff who respect managers and are content with their work environment are inevitably more productive and do not take as many sick holidays. Lower staff turnover reduces staff replacement costs. Building a business requires dedicated and focused staff. Investing in staff training also raises operational IQ and allows managers to delegate tasks to individuals who have upgraded skills. This improves the overall organizational effectiveness. Maintaining good staff relations is an important and often overlooked area of small business management.

The Importance of Market Research Companies in Promotion of Business.

Online market research is one of the best marketing research tools
for the companies which require the latest market information to decide
its marketing strategy to ensure the present and future business sales
for its products and services. Today, the business research is one of
the vital parts of input, which provides the current information
regarding the market and potential customers. This information helps in
making the business strategy and the focus towards the niche market
regarding the advertising of the products and services of the company.
It also helps in increasing the sales of products and service and
increase the revenue.

About Market research companies

The main
function of the market research companies uk is the help their clients
to grow at the good pace and get the best share of the consumer. To that
end, they provide you with the best market reports and stats which are
prepared with in-depth industry analysis. Whether it is a new start up
company or a growing business or a multinational corporation, it is good
to hire the market research agency to get knowledge about the potential
sales and niche market for existing products or new products before
deciding any type of business strategy.

The business research
report should include various points such as competitors and their
position in the market, future trends and the customer’s perspectives of
the products and their features. Hiring a market research company to
know about these things can be labeled as the right decision for the
short-term and long term industry growth of any company.


The main policy makers of any business house continuously keep an eye
on the future trends and think about the potential clients when making
the business strategy. When analyzing the potential business in future
in a specific market segment, they have to check the past and present
market trends. This is possible by sponsoring different types of
industry surveys which target different market and age segments. These
indistry surveys not only interviewing people about their opinion about
any product or services but also is designed to know about their likes,
dislikes, needs and tastes, requirement of new features in any product
etc. The industry surveys also help the companies by getting information
about the current market trends and prediction of future trends for any
specific products and services.

The company also retains the
research analyst’s team which analyses the current market scenario with
the help of many online and offline software tools specially designed
for the purpose. In addition to that, they also collect different
information from online databases and reports to make the business
strategy for the promotion and sales of company products and services.

Business Etiquette

When it comes to etiquette, many people may think of politeness, courtesy, and other likes. Chinese think that etiquette is the common behavior standards that all members should obey, whose purpose is to keep the normal living order of the society. Business etiquette is fundamentally concerned with building relationship which is founded upon courtesy and politeness between business people.

From different angles, business etiquette refers to different characteristics, which include regularity, credibility, time opportunity and culture reflecting.

First, regularity

From its accommodating scope, business etiquette refers to the norms which regulate the people who are involved in different business activities of product flowing process, which differs from other etiquettes.

Second, credibility

From the content of business etiquette, as long as people working for business activities, the interests of both parts are involved necessarily, instead of a single parts interests. Therefore, honesty and integrity is crucial in business activities. Honesty in business etiquette refers to participating business activities sincerely as to reach agreement instead of exaggerating without actions. Credibility means once you have promised, you should keep your promise. Once signed a contract, you must perform the appointment. If something unexpected happens and you cant accomplish it on time, you should try your best to make up for it.

Third, time opportunity

The occasion of commercial affairs is very strong. When the golden time is over, the precious chance is lost. Sometimes, in business activities, if what you have done is just right, the problem will be readily solved. Sometimes, if the business person is too insistent on his own opinions, the deal can rarely be closed.

Fourth, culture reflecting

From the nature of business etiquette, although business activities are a kind of economic activities, they reflect different culture in a large part. The persons engaging in the business activities should be civilized, elegant and polite so as to establish good image among others.

Abiding by norms of business etiquette will make the interpersonal communication much easier and condense the emotions so that the mutual trust, mutual respect and cooperative relationship could be established accordingly.