Reasons To Hire A Small Business Marketing Consultant

Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. In truth, there are many benefits to hiring a small business marketing consultant, as outlined below.
What Marketing Consultants Do
First, here’s a look at just what a small business marketing consultant does for organizations:
Overall business evaluation. It’s hard for new business owners to evaluate their young organizations. A small business marketing consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business.
Strategic planning. Business consultants must have:
1. A strong educational record in business.
2. Extensive experience as a business leader.
3. Exceptional understanding of how business trends work.
These features allow consultants to provide suggestions on how a business can succeed. After learning about an organization and identifying major opportunities and obstacles, a small business marketing consultant should be able to create a strategic plan to lead the firm to success.
Marketing design. Chances are your small business marketing consultant can write excellent ad copy to draw in new customers. Beyond designing small business marketing strategies, consultants can construct complete marketing campaigns. From graphic design to copywriting and editing, a small business consultant can wear many different hats while helping your business succeed.
Project and process management. The consulting lifestyle appeals to many leaders in the business world. Indeed, most small business consultants are top business performers who have decided to shift to a different way of life. This means small business consultants usually have project management and process design skills, which they can employ to improve your business’s performance.
How Small Businesses Benefit
Now that we’ve reviewed just what a small business marketing consultant does, let’s explore the benefits of hiring such consultants:
A fresh perspective. Contracting with a consultant as one of your small business marketing strategies will bring you an unbiased, fresh perspective. Internal conflicts and ongoing office politics can limit one’s vision. Outside consultants are free of preconceived ideas about your business, so they can provide a fresh perspective.
High-quality help. As mentioned earlier, most business consultants have transitioned to consultancy from a star-studded business career. In other words, you’ll likely receive top-shelf advice from your consultant – and for less than the cost of a single employee.
Peace of mind. Partnering with a small business marketing consultant can help you feel calm and confident about the future of your business. With peace of mind, you can better focus on your organization’s core offerings and drawing in new business.
Cost and time efficiency. You get great bang for your buck when you hire a small business marketing consultant. Since most marketing strategy planning consultants charge hourly rates, you avoid paying employee-related taxes by hiring them. Moreover, consultants are experienced, versatile professionals capable of handling everything from social media to long-term strategic planning. Rather than bringing in a new crew of writers, marketers, project managers and designers, you can pay a trusted advisor on an as-needed basis. Hiring a small business marketing consultant maximizes cost-efficiency.
Clearly, there are multiple benefits to partnering with a small business marketing consultant. From creating comprehensive small business marketing strategies to performing overall business check-ups, marketing consultants can help your company shine.

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Proven Small Business Marketing Ideas Online

The challenge facing small business marketing people is lack of
enough funds to promote their business. You may do your research right
and find the best market niche to venture into and still fail. Even with
quality content on your site or blog you need to find best avenues of
generating website traffic. There are numerous small business marketing
strategies that are free and this article will seek to reveal them to
you.

Blogging: Before you can go into allocating funds for
your online advertisement, it would be advisable to get the views of
your target audience. This is where blogging comes in handy; the
advantage of having a blog is that you get to interact with your target
audience. Identify issues encountered by people in your niche and then
post discussions that address them.

Social Bookmarking: Every
time you create a new page on your site or blog you can share the same
on social bookmarking sites. This has proved to be very beneficial for
small business marketing since it is free and targeted. Some of the best
social bookmaking sites include Digg, Delicious, Stumble Upon and
Reddit. It would be advisable to target bookmarking sites that have a
high ranking search engines.

Social Media Marketing: Currently,
this is the best tool for small business marketing in terms of creating
online visibility. People are joining social sites like Twitter and
Facebook at a very high rate. The idea is to connect with people in your
niche and promote your products or business links.

Article
Marketing: The internet is about content and article marketing can be a
good tool to generate information. Small business marketing people who
are doing article marketing can attest to how the strategy has helped
their sites rank high. Article submission also helps in generating
targeted online sales leads to your business links and increase link
popularity.

All this strategies work perfectly and the beauty of
it all is that they are free. This goes to show even with no money you
can still succeed in online promotion. Follow the links below to learn
more free small business marketing strategies.

Employment Law Miriam O’Reilly Wins Age Discrimination Case Against the BBC

Employment Law: Miriam O’Reilly Wins Age Discrimination Case Against the BBC

Miriam O’Reilly has won her age discrimination case against the BBC after she was dropped as presenter of BBC One’s Countryfile.

53-year-old O’Reilly took the Corporation to an employment tribunal over claims that her age was the reason for her dismissal from the rural affairs show, which also let go of three other female presenters in their 40s and 50s.

Ms O’Reilly claimed she was axed from the show in April 2009 because she was -a woman of a certain age-, and furthermore, she claims she was -hounded out- of her other work commitments due to the negative publicity her departure from Countryfile had attracted.

The tribunal heard that a Countryfile producer had said to Ms O’Reilly: -You’re going to have to be careful about those wrinkles when High Definition comes in.- It was also claimed that a Countryfile cameraman had offered Ms O’Reilly a can of black hair dye whilst filming on location in June 2008.

Countryfile bosses insisted that the dismissal of four female presenters, one of them being Ms O’Reilly, was because the show needed a -refreshed- look as it was being moved to a prime-time slot on BBC One.

The tribunal upheld Ms O’Reilly’s claims of age discrimination and victimisation, although her claim for sex discrimination was dismissed. She is now set to receive a six-figure sum in damages from the BBC.

The BBC has apologised to Ms O’Reilly, who had worked for the Corporation for 25 years, in a statement, saying: -We accept the findings of the tribunal and would like to apologise to Miriam. We will be speaking to her.-

The statement also said that the BBC was -committed to fair selection in every aspect of our work-, and that their senior editorial executives would be receiving additional training on appointing TV presenters, as well as producing new guidelines on fair selection.

For more information about employment solicitors Trethowans and the services they provide, visit the Trethowans website at http://www.trethowans.com/business_services/employment_solicitors/

Ref: TEL-HS-040111

Singapore Employment Pass Application The Facts And Procedure

Singapores advancing economic structure attracts a great number of individuals who wish to experience its business potential. Any foreigner who wishes to do business in Singapore, either by seeking employment or putting up his own company, must first obtain a Singapore Employment Pass before he can legally transact his business in the country. A Singapore Employment Pass is a work visa issued by the Ministry of Manpower to foreign business people who are already employed in Singapore or to any business person still seeking for employment or who either owns a Singapore company or is a shareholder or director of such company.

The Singapore Employment Pass has three types, depending on the purpose:

P1 Pass for a minimum monthly income of S$7,000 and holds a managerial, executive or specialist position
P2 Pass for a minimum monthly income of S$3,500
Q1 Pass for a minimum monthly income of S$2,500

Applications for a Singapore Employment Pass are submitted to the Ministry of Manpower (MOM). The MOM is the sole authority that reviews, evaluates and approves EP Applications. To be eligible for a Singapore EP, the applicant must possess specialist skills and professional qualifications. In this case, an applicants educational attainment and background are added considerations, so it is important that a hard copy of the Original Transcript of Records and other relevant certificates pertaining to education is attached to the application. Although, educational attainment is vital, its absence could still be compensated by presenting the following documents: resume or curriculum vitae indicating in details the educational and employment history, testimonials or certificates of employment from previous employers, and a copy of passport. An applicant who has not earned a college degree is not immediately denied by the Ministry of Manpower as long as his application is sufficient in form and substance and his supporting credentials are excellent.

There are three steps in applying for a Singapore EP with the Ministry of Manpower:

First Step: For newly incorporated companies, an authorization code must first be obtained from the MOM before submitting the application. The authorization code is issued within 1-2 weeks.

Second Step: Submit your EP application. An application may be submitted personally to the MOM or online. The approval of the application takes at least 2 weeks.

Third Step: Once an application is approved, the MOM sends through email, an In-Principle Approval (IPA). The IPA must then be presented personally to the Work Pass Division of the MOM upon claiming the EP. The IPA is valid for 6 months from the time of notification of approval. Aside from the IPA, the applicant must also bring a medical exam report (which may be issued by the applicants country of origin or by in Singapore), original passport with entry embarkation cards, recent passport-size photos, and other documents specified in the IPA. Documents which are not in the English language must be translated into English by any Singaporean accredited official translation service.

An EP issued for the first time is valid for 2 years and can be renewed thereafter. The renewed EP is valid for 3 years. Once an Employment Pass (EP) has been issued, the foreign holder may now apply for a Dependent Pass or Long-Term Visit Pass for his/her family members.

Odesk Clone Script For Flexible Online Employment Portal

These days we can find a progressive increase in the importance of online employment portals. The online service portal is the best platform for the recruiters and job seekers to meet their requirements. Through the help of these portals one can browse, apply for jobs and post requirements to get job done within a fixed budget. Manufacturing online job portals is now trouble-free due to availability of odesk clone script. Through the aid of this PHP script a business owner can establish his marketplace. He can source his projects and get his job done through the help of freelancers or job seekers. Whereas job seekers can bid to get jobs according to their preference.

Importance of Freelancer marketplace

These days small and medium size companies do hardly opt for a full time or a part time designer, or copy writer. It is here freelancer will be perfect to suit their needs. Now-a-days freelancers are the most cost effective way of getting a job done. They can be cheaper than large businesses and help to get a job done normally quicker and in a more efficient way because you can directly get in touch with the freelancer.

Today one of the best tools for a freelancer to get a job is by bidding on a good freelance marketplace website. These sites helps to match the buyers and sellers of services provided via internet and is also based on the individual needs. No matter whether you have an online or offline business you need to have a fantastic platform.

Through the help of freelancer marketplace websites the employers and the freelancer are globally connected. It helps to develop markets, increase sales and retain customers. The employers can hire freelancers and work in any areas like software, writing, data entry, design etc.

Therefore if you are looking for bound start a project or want to get your things done simple then it is better you hire freelancers and manage projects online.

As a business owner if you want to start your own business you can now create your own version of popular websites through the help of popular website clone scripts. The website clone scripts are the most vigorous, accessible interface solution for ramping up marketplace sales. If you are interested in building a clone of a website to explore your business globally then opt for clone scripts of popular websites.

Creating high impact designs and web applications offering cutting edge web solutions help clients augment their business enterprises throughout the world.

But in order to explore business globally it is essential to get your product catalog properly listed, but it is really complex because it needs a detailed knowledge of channel taxonomies, obligatory traits and listing rules. The popular website clone scripts are designed and developed in such a way that it integrates with existing retail system, leveraging the ecommerce platform, thus providing a seamless interface between your product catalog inventories and fulfillment management systems with each online marketplace.

One such effective clone script with best business policy and minimal investment is odesk clone. The odesk clone script is an excellent contractual job portal that comes with amazing applications for the job site owners. It is the best job marketplace software that assists clients to meet their niche freelance professionals. This particular software will help prospective clients to come along and post their jobs along with all other requirements.

The product comes with high end technical features for a beginner who is planning to start a business by building an online recruitment portal.

The features are:

Creating or posting new projects

Searching for right candidates

Browsing or applying for projects/jobs

Communication tools

Message through direct email

Profile visibility access

Portfolio security

Member management

Finance management

Security management

Mail template organizer,

Calendar management with reminder

Hence odesk clone script is a profitable and professional jobsite theme that brings both the recruiters and candidates under the same umbrella. This particular product is becoming more and more popular because of its effectiveness and pocket friendly investment among the business owners worldwide. With the help of this software recruitment portals can be built in less time and effort.

Trading With A Trading Robot Ea Or With A A Forex Signal Service

People wanting to make money from the foreign exchange without much success trading by themselves look at these two possible choices to generate money from the currency trading markets, either alternatives are viable but there are things you should know before making any selection.

The websites where they offer the expert advisors have very persuasive sales pitch claiming the expert advisor will generate you 200% of your trading money in 3 months, double your account in 1 month and make you imagine you will be rich by the end of the year just by spending 149$.

Just think for a moment, if that was true everyone will be rich by now, no? All banks will be purchasing this expert advisors and making trillions with it, there would be no world crisis, no need for government to bailout corporations thank to this businesses selling the expert advisors for just 149$.

Do forex trade signals deliver the results? They might deliver the results but only for a small length of time. Markets tend to change the way they move so the principles programmed to the robots might make it perform until eventually the market change. This expert advisors usually tend to make a lot of trades in a day having a high risk compared to its return, they make 20 trades concluding with 18 winners of 15 pips each individual trade but two losers with a lost of 80 pips on each trade, so as long as the market doesnt change it will work but once it does change, you will lose what you produced in 3 months in just 10 days, the robots will be generating trades and risking 80 pips on each trade, it could quite possibly lose in one trade what it took 5 trades to produce.

On the other hand we have forex trading signals, forex trading signals that are made by an experienced trader that understands how the market operates, a trader that will take care of your risk all the time, a service where you can ask why did he closed a trade at a specific price and you will get a reply.

A forex signal service wont be as attractive as a trading robot but your trading account will demonstrate you that you made the right choice.

Business Proposal Writing How Writing Training Can Help You Write Better Proposals

The way in which you write your business proposals can either make or break your business. Writing a solid business proposal is imperative if you want to see some measure of success in your business, or if you want to bring in any business at all! Business proposals are an important aspect of business management and knowing how to write a great business proposal can help in generating more business and income for your company.

There are many writing training courses that can help you write great proposals. If you are a newcomer to the business world, and are looking for tips on how to draft an effective business proposal, then you have come to the right place.

Here are a few effective business proposal writing tips:

Never Confuse the Prospective Readers: A poorly written business proposal can raise more questions instead of clarifying doubts. This is why your first step should be to clearly outline the objectives of the proposal and summarise the points that you want to cover. Make sure your proposal flows smoothly and that the language you use is plain and easy to understand (unless you work in a technical field). Even a layman should be able to understand the contents of your proposal. Clarity is the most important factor in any business proposal, so never compromise it at any cost. Steer clear of vague descriptions that could potentially mislead your readers or encourage them to take their business elsewhere. The way you write your proposals speaks volumes about you as a business person.

Clearly define your Objectives: When writing a business proposal, make sure you know exactly what it is you want to write about in the first place. Identify the key points that you need to put in your proposal and how you will persuade your reader. Your idea should be communicated effectively through your proposal.

Use Flawless Grammar: Always ensure that the grammar you use in your proposals is flawless. Failing to exhibit good writing skills can lead to a lot of rejections. Check to see that your proposal is free of grammar mistakes and typos, and never use jargon. If you do wish to use jargon, then make sure all the terms are well defined. This is one of the first things you’ll learn at any writing training course.

Research: Research plays a very big role when writing your proposal. Make sure you understand completely what your customer needs and what challenges they face so that you can address their problems.

These are just a few tips for a solid business proposal. Never take your business proposal writing lightly, as this could cost you a lot in terms of business.

The Use of Tech Museum of Innovation Discount Coupons

Imagining
life without technology nowadays is tough. The unanimous answer is a
‘no’ considering its use and its prevalence.. A visit to the Tech Museum
of Innovation San Jose in California only reinforces our belief in
technology. The museum is dedicated to technological influence in our
lives- both positive and negative. Hence, this is one of the most
popular attractions in San Jose. However, visiting the museum can be
expensive without the discount coupons.

The
coupons sometimes come with a deal of ‘buy one and obtain one for
free’. You will get the coupons from the Coupon Book of San Jose
Entertainment and also from websites dedicated to providing coupons and
deals to visitors in San Jose. The coupons are provided inside the book
for free. If you flip through the local brochures on tourist guide, then
also you can lay hands on the discount coupons which will reduce the
admission fee by $3.

If you are traveling in a group, then you
will receive a discount of $3 for a group of 10 people. However, you
have to make reservations prior to visiting the place. You will be able
to get inside the museum for a reduced admission fee if you become a
member of the museum. You will also receive 10% discount on your
purchase from the museum store.

Bank
of America cardholders have discounted entry to the Tech Museum.
However, when you get a coupon, check the dates and get a print out if
it is from a website. If you have got it from a booth, keep it with you
and remember the dates.

Some of the most popular exhibits at this
museum are Silicon Valley Innovation Gallery, and Invention at play.
Permanent galleries include Green by Design, Net Planet, and the
Exploration Gallery to name a few.

Innovative Products vs. Functional Products How Innovation in Small Business Can Make a Difference

To generate creative business ideas, breakthrough innovators must be fiercely tested and wisely deployed.- – Jeffrey Cohn, Jon Katzenbach and Gus Vlak (2009)

Companies who -play it safe- in a product/production focused market can lose opportunities for innovative product development. For example, many small businesses involved in creating technology products have to choose between supporting functional or developing innovative products. Functional products can be best described as products that satisfy basic needs. Innovative products are typically cutting edge, highly improved or revolutionizing in nature. To ensure future success and revenue, managers or key decision-makers within an organization choose to remain loyal and focused on functional products. Although this may seem like a safe idea, disruptive change in the technology industry can swiftly eliminate the need for some of these types of products. Instead, small companies who seek to claim a stake in the highly competitive technology market must devote the time and energy to produce innovative products. In fact, the innovative products are often the disruptive catalysts that change an industry and create solid products for a company’s future. In a research article by Cotterman, Fusfeld, Henderson, Leder, Loweth and Metoyer (2009), companies with high internal approval for innovation in product development have higher rates of information retention, clearer performance indicators and a speedy development process. (pp. 16 )

Furthermore, innovators within company ranks must be recognized, fostered and groomed as integral pieces of a company’s success. Otherwise, companies will rest on their previous laurels and depend on success from aging products and technology. Cohn, Katzenbach and Vlak (2009) go further to recommend four steps companies should heed when seeking innovation in their products and companies. First, innovators should be given flexibility in the workplace, access to resources and managerial support. Second, mentorship programs should be made available to further develop innovative spirit among employees. Third, peer networks need to be established to help innovators cope with the pressure to perform and to bounce ideas off fellow employees. Fourth and lastly, place the innovators in the place where they can make to most difference in the company, the middle. In the middle, innovators are directly between front line operations and executive decision-making. (pp. 5-7) Innovative products are consistently being sought by ambitious businesses. A proven method to develop products is to foster, develop and implement innovation in employees. Companies will build their customer bases on functional products and continue to keep and grow customers throughout the future with innovative ones.

References

Sethi, R., & Sethi, A. (2009). Can Quality-Oriented Firms Develop Innovative New Products?. Journal of Product Innovation Management, 26(2), 206-221. doi:10.1111/j.1540-5885.2009.00346.x

Cotterman, R., Fusfeld, A., Henderson, P., Leder, J., Loweth, C., & Metoyer, A. (2009). ALIGNING MARKETING AND TECHNOLOGY TO DRIVE INNOVATION. Research Technology Management, 52(5), 14-20. Retrieved from EBSCOhost

Cohn, J., Katzenbach, J., & Vlak, G. (2008). finding and Grooming Breakthrough Innovators. Harvard Business Review, 86(12), 62-69. Retrieved from EBSCOhost.

Aquilano, N.J., Chase, R.B., Jacobs, F.R. (12Ed.). (2009). Operations & Supply Management. New York, NY: McGraw-Hill/Irwin.

Debt Consolidation Program – Practical Action for Financial Steadiness

The economical sectors of USA deeply and critically function with the challenges of present circumstances and debt crises continuation. The middle class individuals uncertainly survive with their exploded ranking and heated budget line try to manage. Loan providing companies without checking the status of clients extremely increase the interest rates to attain profit. That experience you will still realize up to several upcoming years. Many people’s provide suggestion that what source you take as assistance but if you want cash help escape or break the relations. Every person just consider about their only personal requirements. For the thousand of dollar repayments apply on the easier method of refinancing known as debt consolidation program. This refinancing scheme is particularly approved from the government and do better act.

The horror of debt chaos is rise up when the budgetary order out from the perfect regular control. For getting this practical action not any hard demand, for helpful assistance creating claim for the financial data of expenses and credit and compulsory for all to provide. For completing the ambitions of life need of good credit history and debt consolidation program can be great chance for the removal of massive debts and absolutely proven. The one of the most favorable direction is online route for wiping out the difficulties of debt heaps and connection with genuine source. To judge the consistency of firm is best to consult with BBB and then pick the ordered application.

The frame of debt advisor work you need to aware because in crises situation create for rejected the fiscal disappointments. For the segment of negotiate with creditor on your behalf with rules formulate steps. The very first action in debt consolidation program is merge form of total debt measures. Debt advisor tackle the act with single repayment to grab declaration of debt elimination. Reasonably, you can avail 50 percent cutting from ordinal sum unpaid. The interest rate is freeze and never rises up or changed until the getting required concluding solution. As usual normal flow you payoff monthly fixed figure and debt advisor not make additional load. Within length of maximum 2 years you have achieved good credit rating with debt liberation. That financial act is favorable to build fantastic and exceptional ground of financial steadiness.

With many incentives you have move forward at the excellent consequences. From sensible budgeting and capable saving you could proficient to control any unexpected drastic condition regarding financial cash flow. The attached cash penalties are substantially escaped. Debt advisor not released your financial date to any third person without your permission. In addition, you will be protected from hacking surrounding of more than one creditor. So, you could be stuck with prosperity and good financial health by restoring your losses.