The Covering Letter – A Clear And Concise Introduction

Are you seeking work or making a formal proposal to a peer? Then you want to understand the purpose and composition of the covering letter to accompany your resume, application, email, or facsimile.

The covering letter is a short introduction to your main document, generally used to accompany an application or resume for employment. Cover letters should be short and to the point. If you are submitting a resume, you do not need to repeat information in the covering letter. When accompanying your resume, you want that cover letter to highlight the main reason you are writing this person or company, what relevant skills or qualifications you have and why you believe you should be considered for the post.

The main reason for a covering letter is to allow an employee to make a first introduction and so an employer can get a general feel of the applicant’s manner and nature. This is why a covering letter is vital to any application as it is like the opening pages of a book. You want to ensure your application is eye-catching and a good covering letter will allow you to do this.

Cover letters should be set out in the same fashion as a letter and include the following items:

1. The employment post your application is relevant to.

2. Full title of person to whom it is directed or a polite heading, Dear Sir or Madame or To Whom It May Concern if you do not have their name.

3. Brief one or two line informative statement of why you are contacting them and a reference to what topic or position. (This could also be a re: item above spaced across from the heading) This is the area in which you would also indicate any referral information, such as who told you about this job.

4. Briefly highlight what you feel is your best reason for being considered for this job or loan or whatever you are applying for.

5. Polite closing, Thank you or Thank you for your consideration; please feel free to contact me, or, I will be contacting you this week, thank you

You need to keep your covering letter “short and sweet” as it accompanies the main document and you do not wish to bore the receiver. It is important to be concise and clear. If they do not get past your covering letter, your resume will not be seen. Your resume needs to be concise and well organized. Do not include too much, for example irrelevant employment that you held thirty years ago.

At the bottom of your covering letter, just below the closing, you may list what attachments are included. This is your opportunity to show that you have paid attention to their ad by submitting any items they requested be submitted, such as references, salary requirements, etc.

A general rule of thumb, do not go beyond one page. Save the rest for the interview by keeping the employer interest and wanting to invite for an interview personally. A solid application contained within a concise template should assist you in establishing an interview. Good luck!

Letterpress Business Cards are Unique and Made of High Quality

Apart from the fact that, Unique Business Cards can be made with the
help of letterpress printing, these cards can also be customized. This
method of printing is the oldest and most versatile method. This method
uses raised, inked and reversed images pressed against paper to create a
properly oriented text or image. This raised image can further be re
inked and used again and again in order to make multiple copies of the
same text or image. This printing style has been catching up with a lot
of companies and business as it is considered to be in the category of
niche printing.

Letterpress printing is about quality and consistency


Making a good first impression with well printed letterpress Unique
Business Cards is the best way to represent a business or a company.
Designing these types of cards is done with a lot care and caution as
the end result has to be impactful. When this method is used only one
color at a time is printed, the paper that is chosen is of utmost
importance and the finishing touches can decided on keeping in mind what
the client desires. An added advantage of having a different looking
card is that may have a viral effect.

Usage of plastic business cards is considered trendy


It has been seen that businesses that use Plastic Business Cards have
had a dramatic make over from traditional to trendy. They last longer
and stay in circulation for the longest of times. The primary reason for
this is that these cards are made with the most durable materials that
outlast any card made from other materials.These cards are made with
better quality and professionals who understand the importance of making
a lasting impression in people’s minds. The designs can be customized
according to what the company stands for as well as to make an impact.

Types of plastic business cards


There are two kinds of Plastic Business Cards that can be made;
transparent and solid. Transparent cards are made by using lightweight
material that is transparent or tinted in whichever color that is
chosen. Solid cards on the other hand, feel like credit cards because of
the rounded edges. These cards come with options of limitless colors,
photographs if required and high resolution graphics. Most people prefer
solid card to the transparent ones. Distributing these types of card
sets the business apart and stands out from the competition.

What Is The True Meaning Of Finance

The definition of finance is the provision of funds or loan supplied to an individual or company. Often this term is used for the study of economics and how money is controlled. It can be also defined as the management of funds and capital required by a business and private activities. Management of finance has also developed into a specialized branch within the financial sector and is carried out by finance managers.

Managing this involves dealing with the optimization and allocation of funds to various areas either by borrowing or by using those available from internal resources. The word Optimizing may sound strange but it refers to taking measures that minimize the cost of financing while simultaneously attempting to maximize the profits out of the employed finance. Bad debts are poor finance management where rules have not been followed; the result of this is depressed markets, low production and a cash crisis. It is for this very reason that finance managers are very careful with finance they agree too and where it is funded from.

It is not uncommon to hear finance managers referred to as bean counters as they are looking at immediate returns and initial costs against the potential at a later stage. Finance managers are the pessimists whereas sales managers are the optimists who look to the future and not to the past! Often though, problems occur with small businesses who fail to see the distinction between a business loan and a personal one. Most lenders will cancel the loan if they feel they have been deceived this way because they are unsure what the money is to be invested in.

Hopefully by educating the small (and large) business owners of their fiscal responsibilities they may build the basis of an improved company in the future. Small businesses can be very flexible, however, and call upon friends, other businesses, family members, even their own bank for finance.

Finance managers can help improve their company’s profits by using external sources which also lessens the risk on them at the same time. The famous comedian Bob Hope best summed up the subject when he once said; a bank is a place that will lend you money but only if you can prove that you don’t need it.

Benefits Of Hiring A 3rd Party Background Check Company

Pre-employment background checks are more than just a way of avoiding bad hires; they’re also corporations’ best bet for beating negligence court cases. This article reviews why more and more corporations are hiring third party employee background check companies, rather than conducting background checks in-house. Read on to discover the benefits corporations enjoy by outsourcing their employment background checks.

1. Increased applicant privacy.

If an internal employee does your employee background checks, workplace drama can ensue. New hires will be less likely to trust their co-workers charged with employment background screening duties. Third party background checks go a long way in preventing mistrust and gossip. Moreover, they show applicants and employees that you are dedicated to even-handed, fair treatment.

2. Less chance for expensive mistakes.

Did you know that some states require employees to provide applicants with a copy of their employment background screening, even if it’s not specifically requested? Or that it’s illegal to base a hiring decision on court cases that did not result in convictions? Your company could be sued if you fail to follow the letter of the law as far as employee background checks are concerned. Yet few HR managers have the time or legal expertise to avoid all potential background check lawsuits. For this reason, increasing numbers of companies are outsourcing their employment background screening to vendors who have spent decades focused on these issues. Doing so typically results in fewer costly hiring mistakes.

3. Legal protection.

Beyond preventing legal mistakes, outsourcing background screening also grants companies exemption from lawsuits. The federal Fair Credit Reporting Act (FCRA) promises legal immunity for companies that choose to outsource their employment background checks. In other words, your company can avoid lawsuits citing hiring negligence, privacy invasion, and defamation if you outsource your background procedures.

Still, it’s notable that the FCRA still requires companies to notify candidates if they are investigating credit history. Therefore, it’s smart to ask your employee background screening vendor whether they offer forms for applicant notification.

4. Decreased costs.

It would likely take a full-time employee months to research how to legally, respectfully, thoroughly carry out employment background checks. Then, it might take them another few months to locate the investigative resources needed to methodically do employment background screening.

In contrast, third-party, professional background check companies have already developed the understanding and resources needed to effectively run employment background checks, so they can typically deliver the same (or improved) results at a lower cost.

5. More meticulous background checks.

Because professional background check companies specialize in labor investigations, they usually have excellent sources for examining individuals’ history. Having spent hundreds of hours perfecting their screening approach, professional background check companies can typically deliver more thorough investigations than can be achieved in-house.

6. Improved service.

Because they are investigative experts, background check companies offer extra features for their clients, such as adverse action letters. The law states that if you choose not to hire someone based on characteristics such as credit history, you must inform his or her in writing about your decision. An adverse action letter fulfills this duty. Many employment background vendors offer complimentary adverse action letters as part of their employee screening service, saving you time.

There are many reasons for outsourcing your employee background screening process, from lowered costs to improved legal immunity.

Your Career According to Your Zodiac – Career Horoscope 2010

In today’s cosmos, having a successful vocation has become
increasingly crucial. Now, everyone is interested in having a high
profile career and their career development. Many times, it has been
hard to choose a powerful career. Career astrology is the channelizing
force to clear the confusion in deciding the correct path and stand out.
A learned astrologist can draw a career horoscope on grounds of your
birth information. Subsequently a deep analysis of this career
horoscope, the astrologers can provide job forecasting and remedies to
get rid of the ill touches on your career caused by planets

TAURUS- CAREER HOROSCOPE

If you choose to work with a trustworthy partner then this
association would prove beneficial and fruitful for you. The clash of
Saturn and Jupiter on August 16 may cause you to change your field of
work. Your job will be both rewarding and satisfying for you. You will
need to be prudent and cautious about your work because you will feel
vulnerable to stressful situations during 14 Jan to 31 may 2010. During
this period you are advised to make not make any important strategic
decisions.

You must not undertake the execution of any new
ventures as they may not be fruitful. Friends and family members will
help you to boost your career. Your career graph will see a rise in Nov
2010. You should not be arrogant or egoistic while dealing with work
issues during the time of Feb 7 to March 2, 2010. A decline in the
career graph between Jan 14 to May 31, 2010 is indicated. Your earlier
investments will be profitable and the time between May- Oct, 2010 and
Dec, 2010 will witness a rise in income. This year is generally good for
self employed Taureans. You will see a spurt in business in terms of
increased work order placements. For private and Government employees,
though, this period will be stressful and trying

LEO- CAREER HOROSCOPE

The period around April 26 and July 26 will be trying and difficult
for you and you will be stressed during such situations. You must keep
yourself calm and composed so that you can concentrate on your
objectives. You will be able to make most of the opportunities that
present themselves on May 23 and Aug 16.

The favorable combination of Jupiter and Uranus on June 8, Sept 18
And Jan 4, 2011 will bring pleasant surprises in terms of work results
and job front. The influence of Jupiter will bring success, affluence
and good fortune. There would be a few financial problems and
obstructions like delay in promotions and difference in opinion with the
seniors. This difficult period will test your resolve and patience to
only see you emerge stronger and with flying colors.

There are
radical career changes foreseen for Leo people, be it for self employed
or serviced. People could change their work or business and can switch
on to a completely new profession. This is due the position of Rahu and
Jupiter in their sign. Do not get influenced or carried away by your
friend’s or relative’s opinion as they might flummox your determination
levels or confound your plans. This year, you will need to be careful in
legal matters. You are advised to be cautious and alert to save your
time and energy from these entanglements.

GEMINI- CAREER HOROSCOPE

Courtesy the presence of Jupiter in the 10th house of career from
Jan 17 to June 6 and from Sept 9 to Jan 22, 2011, Gemini individuals
will see a surge in their career in 2010.

This Jupiter Uranus
combination will pave out new career paths, open up new job ventures and
bless upon unexpected success in the work. The presence of Saturn on
April 26, May 23, July 23 and August 16, would see you face a few
obstacles. The early half of 2010 will see you collaborating with
partners from foreign shores with positive results. All your sustained
hard work will see a growth in your career after May 2, 2010 then a lull
period will continue till Oct 31, 2010. You will see new avenues
opening up and we advise you to grab them.

Nov 2010 will witness
good fortune and profits for you. Never let issues like ego and
arrogance affect your work performance in any case, as they will pass as
easily as they come. The period during March 15 to March 30 is good for
people in creative fields.

Be careful while managing your
finances, because there is an indication of cash inflow but expenses as
well. Entrepreneurs or self employed people will expand their business
and venture into new fields. Foreign trips for business purposes will
prove beneficial. You will have a good social standing and reputation
too. You will be respected for your opinions. This year is also good for
students as they will get good results. So in a nutshell, there will
mostly be gains for Gemini people in this year.

ARIES- CAREER HOROSCOPE

Ruled by planet Mars, you are ruled by sign driven by power and
ambition. The year 2010 will prove to be a mixed bag for you. The
presence of Saturn in your 7th house of partners will make you face a
few roadblocks in your career path and you have to remove them on your
own, don’t expect any outside assistance. Your timely action and
intervention will prevent much of the unnecessary complications and help
you to stay focused on your work. Remember, teamwork is vital and of
utmost importance to your success. You must work in tandem with your
colleagues to achieve maximum results. The later half of 2010 should see
your tensions and worries ease off. You might find yourself in line for
a promotion or see an opportunity for a new work avenue.

You will
have your priorities in place and good solid work ethics will help you
to gain administrative positions. Those in hotel industry will
accomplish a lot. Achievements will wait for them and bestow them with
good stead and reputation in future. The same, though, cannot be said
about those in nursing and care giving fields. They will find themselves
in a stagnant phase and see being dominated and their opinions being
oppressed. They could also think to change careers or shift jobs. By the
end of year, it is possible that they might feel their career is
dormant. For that, they are advised to rely on their own inner strength
to take charge of the situation.

VIRGO- CAREER HOROSCOPE

They need to understand that obligations cannot be fulfilled at
once, all by themselves. This situation will continue till June 12th
when the new moon will enter 16th house of Career and you will be
swamped with work.

You will be satisfied and happy with your job
as you will make progress at the work place. You will be able to
negotiate with your co-workers and by being a tem player you would be
able to realize common goals. Your financial condition will improve
because you will be rewarded by the means of salary hikes and
promotions. This is a good year for budding entrepreneurs. Their hard
work will pay rich dividends in future. There is slight obstruction
though, Virgo individuals constantly strive for change and this may have
an adverse and unfavorable affect on your work.

You are advised
to not start any new business venture between May and July as this is an
inauspicious period to start something new. Be prudent and judicious
while solving your problems and you will find a solution. 2010 is an
especially good year for students. The positive effect of Saturn on
memory will cause the students to achieve good results in their exams.
They can pursue higher studies with ample help and support from parents
and relatives who will generate resources in terms of finances for the
students.

SCORPIO- CAREER HOROSCOPE

The planet of action, Mars is receding from your 10th house of
career. This spells a period of sluggishness and a noticeable decline in
your professional growth. However, this trend is for small period- to
be seen till March 10.

Your work will fall short of the
expectations. So it is advised that you abide by the time and try to
finish the work on hand. The situation will improve on June 6 when
Jupiter enters your 6th house of employment. This positive trend will
continue through September 9, which will allow you to innovate and
implement fresh ideas into action.

You will not be averse and
think twice before taking risks and will face challenges
enthusiastically. You will be able to realize your career goals and
consolidate your professional standing.

Financially, this is a good year for you. Any new
collaborations and affiliations, if any, are indicated to be highly
successful. Your sincere and industrious work will be noticed and
rewarded by your seniors. Your expertise in your field will be
recognized. This is a good year for students and people in show business
as they will do good work and will have a steady flow of income. This
year will prove to be a good year for politicians and people in public
service.

SAGITTARIUS- CAREER HOROSCOPE

On April 26 and July 26 you might find yourself trying to create
harmony between your professional and personal life and his effort will
cause you some worry. This is because of the Saturn’s negative affect on
Uranus on the aforementioned dates. Saturn will again influence Jupiter
on May 23 and Aug 16. This will cause disappointment for you because
then, you will lose good opportunities on the professional front. After
this stressful period, influence of Saturn will subside and you will
make gains financially.

2010 is an overall good year for
Sagittarians in terms of finance. Your hard work and dedication will be
appreciated by others. Investments in real estate this year will prove
profitable in the times to come. Business men might land a new contract
or deal which would be of enormous financial gain.

You are advised
to be fair and transparent in your financial dealings. So, career wise
this is a lucky and fortunate year for Sagittarians due to the position
of Jupiter in 4th and Saturn in 10th house. All your professional
endeavors will be successful. This is a crucial year for Sagittarians
who are in the transit of the age of 27, 28, and 32 or 36 years as these
people will switch their current jobs or careers for good and break
into new fields.

LIBRA- CAREER HOROSCOPE

Librans comes under the category of team players. They give their
best when they work in coordination with other partners. They have good
synergy and work well in tandem with others. They are not lone rangers
and this fact, bring them favors and let downs as well.

You must
implement new plans on July 11 as the solar eclipse in the 10th house of
Career which will be supported by the planet of action -Mars. This time
is a really good time to realize your plans. There is also a good
indication that these plans will be successful. Be extra careful and
cautious in your financial dealings as a little oversight will cause a
major financial harm. This is not a very exciting year for you in terms
of job satisfaction. You might find yourself stressed out at work. In
addition to it you would be traveling that will add to the work
pressure. There is an indication of a change in job in the first half of
2010.

But you must not be disheartened though, there is silver
lining. You will come across some supportive people who will encourage
you and try to improve your life in every sphere- professional and
personal.

CAPRICORN- CAREER HOROSCOPE

The period during Oct 29, 2009 Oct, 2012 is very crucial for the
career of Capricorns. Due to the influence of Saturn on your 10th house
of career, they may either change career or assert in your present
profession. The circumstances at work will be less than amicable and you
are advised to navigate carefully through these troubled waters. You
might be handling additional work at the same time which will add to
your work pressure. This will happen primarily due to the combination
Saturn and Uranus on April 26 and July 26, 2010 and the combination of
Saturn and Pluto on Jan 31 and Aug 21.

New career opportunities
will occur and you will be more than happy to explore them. Somebody
with a bigger professional stature might help you in your business
venture. This year is particularly good for people in the entertainment
industry. It will also be favorable for those in medicine, labor
management, economics and real estate.

Financially, this year is
good for Capricorns. Young women would perform well at the work front.
Capricorn individuals living in villages will do as well. This is
definitely going to be a year of Capricorns. With profitable investments
and implementation of new ideas and projects, they will be productive
than ever and will march ahead with the execution of your plans.
Employees might get a promotion during March 2010.

PISCES- CAREER HOROSCOPE

The backward spiral of action planet Mars in the 6th house of Work
will leave you feeling sluggish on the job. You might feel restless in
your current position and start looking for a career change too. You
will feel ready to plunge into an exciting new job because of the
combination of Jupiter and Uranus on June 8 and Sept 18.

Pisceans
will be in a good financial condition due to the handsome returns from
some wise investments. Your family will encourage you in your
professional endeavors. Due to the negative influence of Rahu and Ketu
in the first half of year, you may feel your career growth is hampered a
bit but then after, their combined influence will reduce and you will
advance smoothly.

The presence of Jupiter in the 12th house of
career would cause you some troubles at your work place. You may have
disagreements and unnecessary friction with your colleagues that you
will be able to overcome all obstacles with your inner strength and
ability and you will be working steadily towards your goal. Students
will reap the success fruit of their labor and would be able to choose a
vocation of their liking. For those in jobs, there will be good news of
promotion and salary hikes on the cards. They will land onto some new
contracts and deals which will be profitable for you.

The unique
positioning of Rahu and Ketu in your chart will bring surprises on the
platter for you. They will make you suffer from unanticipated gains or
losses. You might unexpectedly meet some of your old friends because of
the presence of Saturn. Career wise the year 2010 is mediocre for
Pisceans.

AQUARIUS- CAREER HOROSCOPE

The presence of Pluto in the 10th house of career on Jan 31 and Aug
21 will help you to deal strongly with oppressive forces at the
workplace. The sanguine presence of Jupiter will see a surge in your
confidence level. You will have a renewed vigor and strength to stand up
against opposition. There will be new prospects opening up from July 25
to Aug 3, 2010. This year is financially sound for Aquarians as they
will enjoy a regular income. People in the food business will do well in
this year.

If you are a part of family run concern, then you
would be doing very well. Although your functioning at your job would be
smooth, you might sense some troubles in your professional environment.
This year will be good for people working in the field related to
alcohol, auto and electronics industry. People working in space sciences
will achieve a breakthrough.

Career wise, this year will be very
lucky for Aquarians, all thanks to the presence of Jupiter in the 1st
house and Rahu in the 11th house of profits. Rahu will also make you
cynical and tactful. You might get involved in the work place
machinations at the instigation of your superiors which will win you
some favors from them in return. You will be able to complete all your
tasks on time. A word of caution- Be aware and extra vigilant while
working with your business partners. You might get entangled in a court
case over a property dispute.

Any god astrologer can easily
discuss about the following after analyzing your horoscope (Remember all
these are totally individualized)

1. AREAS SUITABLE FOR SUCCESS IN WORK WITH LESS HURDLES

2. SUITABLE MODE OF EARNING YOUR LIVING (BUSINESS/JOB)

3. YOUR HIGHEST PERIOD OF GROWTH/SETBACKS

4. PERIODS WHEN YOU SHOULD RESIST A CHANGE

5. SUITABLE REMEDIES TO IMPROVE THE PLANETARY CONDITIONS.

Astrology
has been my passion from last 5 years. We have a team of senior
astrologers who have collectively satisfied thousands of clients. For a
detailed and comprehensive career analysis you can visit our website. Do
remember ‘BEING FORETOLD IS LIKE BEING FOREARMED’.

Property Investment Strategies

It is very difficult these day to decide on where to invest your money. More than the past five to six years bonds and stocks happen to be very volatile and furthermore as shoppers and nations are restricting their spending so commodities are obtaining a significant hit each day. Actual estate investment is regarded as the most prevalent investment approach these days. Real estate or property investment for any deal either shopping for or selling do have a right property investment advice from a professional to maximize your profits and minimize your losses. Real estate or property investment has extended been considered as one with the most secure type of investment that appeals on to many. Even with no thinking of their alternatives in mind that is the most likely long-term profits to be produced on their investment, many people blindly launch into the purchase of an investment property.

It’s incredibly important to recognize the fact which means of property investment and most important is the security of property investment in the long term while purchasing any of the investment properties or producing monetary security in any situations. The main aim on the property investor is always to capture earnings from rentals, and/or capital growth either via natural attrition or by adding capital value by means of development. Whatever the form or sector, property investments are solid, tangible and real in that a property is unlikely to depreciate in the long term offered due care, and consideration is provided to do diligence inside the acquisition stage.

Property as an asset class is normally made use of by Monetary Advisors as a risk-management and diversification tool, due mainly for the asset class sharing a low-correlation with equity markets despite the fact that some correlations do exist. It really is difficult to define the portfolio preparing characteristics of real estate in general terms because of the wide range of subsectors which all derive growth and revenue from various market-sectors and investment returns are driven by distinctive factors to the next subsector. Broadly speaking, all property subsectors do share quite a few characteristics that make the asset class appealing to Investors seeking capital security, revenue and growth.

Property investments, specially direct property investments, provide the Investor with an amount of security that paper-based investments don’t due just to the truth that excellent property assets retain capital value all through the long-term, which inside the situation of well-chosen properties in great places, is unlikely to fall and result in the Investor a capital loss. The Investor must be prepared and capable of tolerating the illiquidity connected with physical property assets, this asset class delivers correct diversification out of conventional economic assets such as stocks bonds and money.

Forex Market – The Basic Knowledge

You can take the advantage of the forex market which opens 24 hours a day for 5.5 days a week as you may be already aware of. But this is different with the stock market where they open only during business hours. So trading forex even at 2 AM is very feasible.

The next big difference is the non-centralised market. Meaning that you can trade from anywhere in the world as long as you have a computer and an Internet connection. In addition to that, unlike the stock market where you can only gain profit from up-trend market, in forex you can make profit from either up-trend or down-trend market.

Having the right mindset in forex trading a must-have trait for any trader who is starting this business. It will also be the first lesson that you will be taught on by forex experts. The currency market is a huge market even when it is compared with all the US stock market combined, it is still a lot bigger. Every day, the foreign currency market trades around 3 trillion US dollars.

You must also keep in mind that there is no 100% accurate in forex dictionary. Not a single forex trader can score 10 out of 10 winning trades. All the indicators and analysis techniques are only there to help you predict the market movement.

In forex, buying one currency means selling the other. You can never buy one currency without selling its other pair. So in USDGBP pair, when you buy the USD, it means you also sell the GBP. Buying or selling only a currency in forex without selling or buying the other pair is just not possible. Also, unlike the stock market, where you need to wait for someone who is willing to buy your selling position to successfully sell your stock, in forex this will be done almost instantly. Since there will always be someone who is looking to buy your position because of the size of the market.

Last but certainly not least, the forex market is all liquid, which makes depositing and withdrawing a lot easier than the stock market. This is certainly one of the most intriguing traits in forex for new investors.

Why Facebook is a Must as a Small Business Marketing Tool

As part of your small business marketing plan you need to be aware of
the way your customers are locating your products and services and how
their buying decisions are changing.

Online social interaction has become one of the main
pastimes for many people utilising social media sites such as Twitter,
Facebook, Linkedin etc. The king of these sites is Facebook with over
500 million people registered on the site, 700 billion minutes spent on
Facebook and on average each user having 130 friends ( and these numbers
are escalating), as a small business owner, you can see the potential
of Facebook to generate leads and sales.

A Word of Caution

However,
one word of caution is that social media is about social interaction,
and if you use the social media sites with an attitude of sell, sell,
sell or me, me, me then you will be wasting your time and energies. You
have to engage with your contacts and critics, listen to what people are
saying, good and bad. Keep content fresh. Use status updates and
newsfeeds to tell people about specials, events, contests or anything of
interest.

Small Business Marketing Facebook Essentials

Gain clarity about your Facebook Marketing goals before you start

Decide
upfront what you want to acheive from your Facebook Marketing. Is is
getting more customers, providing a better service or maybe creating a
brand awareness. Once this is clear, then you can work out your action
plan

Build Your Profile and Facebook Business Page

You
start by building your profile. It is advisable to have a separate
profile for your relatives and non-business contacts and one for your
business contacts. You then build your facebook page using your business
profile. Consider what keywords you want to be found for on the search
engines and build your profile and facebook page around this keyword As
well as having a Facebook Page, you can also create a Facebook group
which can have your keyword as the title.

Make Friends and Get People to “Like” your Facebook Page

Start
building your list of friends by inviting your current business
contacts and then ask them to “like” your Facebook Page. Then look for
groups or pages that relate to your product or service. Example if you
are a plumber, then you can join a builders group or a local community
group. Through these groups you can then make business contacts by
inviting them to be your friend. However the success of them becoming
your friends is determined by how you invite them and the uniqueness of
your message. Once your Facebook page is ready, make sure you create its
awareness through your website and other marketing materials so that
people can come and join your Facebook page

Make Your Profile and Pages Informative and Interactive

You
want to take advantage of the power of viral marketing and therefore
your aim is to get your friends to invite their friends to “like” your
Facebook Page.

Facebook Ads

Just like Google Adwords and
other Pay-Per- Click marketing, you can set up a Facebook Ad and pay
only when someone clicks on that advertisement. Because of the in depth
profiling available in Facebook, your ads can be highly targeted with a
low cost per click giving you a potentially high return on your
investment.

Final Points

Bing has now linked up with
Facebook and Google and other search engines are now starting to use
social media as part of their algorithm. Therefore a Small Business in
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